Functional series · The 2027 Class · Nominations open
Behind the Brand.
The people who build the brand while the lawyers build the practice. Marketing, business development and communications leaders at law firms, legal providers and legal departments.
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Where the class stands. Public, and counted live.
The class is chosen by editorial, never sold.
Nominations
18 names put forward
Every name is read by editorial. No one is listed until they say yes, and nobody buys a place.
Chapters
5 open
Brand and Marketing · Business Development and Client Growth · Communications and Reputation · Data, Knowledge and AI · The Providers
The class so far
Forming
Leaders appear here once they accept their place and approve their card.
Features
3 published
Told in the leaders' own words, approved by them before anyone read a line.
Features. 3 in Behind the Brand.
Cover story · Diana LauritsonYou Define What a Leader Looks LikeDiana Lauritson learned the legal industry’s template for leadership in rooms where she did not fit it. Now she has a clear view of the people the template keeps missing.Read the story
FeatureBehind the Brand: The Legal Edition 2026, Edition TwoEdition One recognized twenty chiefs. Edition Two recognizes the bench: 45 people across 35 organizations, at every level and every title, who built…
FeatureBehind the Brand: The Legal Edition (2026)The 20 marketing, communications and public relations leaders behind the legal profession. Ten inside law firms, ten inside the companies that serve…Know someone?
Bring someone with you.
Two minutes, no cost, and the leader approves every word.
More functional series. Same rule, different seat.
All 15 series ›
FunctionalEnterprise LeadershipThe leaders who answer for the whole thing.FunctionalEnterprise FinanceThe discipline of capital and counsel.FunctionalLegal OperationsThe people who run the legal department like a business.FunctionalThe Growth SeatConversations with the marketing, business development and communications leaders who decide how firms grow, and what they need from the platforms they work with.