Partner With the Stories
That Define Leadership.
Counsel Collective reaches senior operators across legal, finance, HR, technology, and executive leadership, at the exact moment their stories are being told.
Leaders to WatchTwenty general counsel, none of whom were on the last list. Twelve of them do not only run legal.
Behind the BrandThe bench behind the brand: 45 people across 35 organisations, Roy E. Sexton of Vedder among them.
- Legal Leaders to Watch
- Litigation Leaders to Watch
- Legal Operations
- Enterprise Risk & Compliance
- Talent & Total Rewards
- Enterprise Finance
- and two more
The story is free and runs either way. Partners pay to stand beside it and carry it further.
Your ad stays beside each story you bring in for as long as it stays published. Your term sets how long new stories attach and how long you are named on the series pages.
Every nomination, partner or not, enters the same editorial review. Partners get priority release once a leader approves, never a place in the review queue. The leader approves every word.
A warm introduction from an executive gets us to a conversation sooner. It has no bearing on who is recognized, and no one is ever told a partner chose them.
No fee is charged or accepted for selection, inclusion, placement, or any recognition asset. Recognition is decided and published free before any commercial conversation begins, by different people. A sponsor's brand sits beside a piece, never on the honor.
Presenting Partner
Presented with one series, through 31 December 2027
One firm presented with a whole series class for the 2027 run. Recognition stays editorial and free.
The whole run, not a window. Your name on one series through 31 December 2027, whenever you sign, with everything a Partner gets on top.
2027 class
Every level from Partner up carries series branding, your ad beside every story you bring in, and your own leaders recognized with your name beside their cards. Starter is the way in for one story.
Starter
One ad beside one published story
Your ad beside one already-published story
Stays for as long as the story is published
No term and no circulation
A way in. Your ad beside one story that is already published, for as long as it stays published.
Partner
Three months beside the leaders you work with
as a Partner
Series branding on the series pages of your stories
Your ad beside every story you bring in, for as long as each stays published
Your brand beside the leaders you bring. Their recognition is earned either way.
Priority release once a leader approves
3 months from signing
Series branding, your ad beside every story you bring in, and your own leaders recognized with your name beside them.
Partner
Half a year beside the leaders you work with
as a Partner
Series branding on the series pages of your stories
Your ad beside every story you bring in, for as long as each stays published
Your brand beside the leaders you bring. Their recognition is earned either way.
Priority release once a leader approves
6 months from signing
Everything in Partner, for six months. The better rate for firms building CC into their BD and client recognition cycle.
Chapter Partner
Presented with one chapter of a 2027 class
2027 run
Presented-with credit on one chapter
Series branding on the series pages of your stories
Your ad beside every story you bring in, for as long as each stays published
Your brand beside the leaders you bring. Their recognition is earned either way.
Priority release once a leader approves
Your name on a chapter of a series class for the whole 2027 run, plus everything in Partner.
Nothing is exclusive by default, and competitors can share a series. Category exclusivity is +50% on the level, in writing, with the competitors named: $18,000 for an exclusive chapter, $37,500 for exclusive Presenting.
A team program around your own leaders, an association partnership, or a story paired with a dinner or summit you already fund. Quoted, not listed.
Everything you need to know before starting a conversation.
The right alignment
starts with a conversation.
The levels are the starting point. The fit is the conversation: where your goals meet the leaders we recognize. Campaigns for companies, associations and events are quoted.
Questions? Reach out at partnerships@counselcollective.org